“The XR RIDE” was featured in a bus tour special on Fuji TV’s morning information TV program “Mezamashi TV.”

“The Magic Words ‘OSAKA-BEN’ Bus Tour”, a bus tour planned and operated by OUGI Inc., was broadcasted on TV, on Thursday 2nd October. It was featured in a “Bus Tour Special” in a segment called “Yatte Yuka” of the “Mezamashi TV” program, which is one of the popular morning information programs by Fuji TV. The tour is the first project in the “The XR RIDE” series of tours using a bus equipped with cutting-edge XR technology planned and operated by OUGI Inc.
The program introduced the appeals of the bus tour as a new way to enjoy sightseeing in Osaka using XR technology. It also showed an immersive visual experience inside the bus and a unique Osaka dialect lesson in the tour.

Program Information

• Broadcast Station: Fuji Television Network
• Program Title: Mezamashi TV (featured in “Bus Tour Special” in “Yatte Yuka” segment)
• Broadcast Date and Time: Thursday, 2 October 2025 (Tour introduction began around 7:20 AM)
• Official Program Website (in Japanese): https://www.fujitv.co.jp/meza/
• Broadcast Content on YouTube: https://www.youtube.com/watch?v=o7Q7XNKqK1Y&t=48s

About The XR RIDE

“The XR RIDE” is a groundbreaking entertainment show featuring real cityscapes and XR images in a XR bus that is planned and operated by OUGI Inc. It is a completely new type of bus tour, where you enjoy the immersive show inside a running bus.
The XR bus used in this tour is based on the vehicle provided by Toyota Motor Corporation and equipped with an in-vehicle system provided by Toyota Boshoku Corporation. The state-of-the-art XR bus’s transparent display blends AR video images with the actual scenery. Such dynamic visual effects blending into reality create an amazing sense of immersion.
In addition, a pair of a remotely controlled AI character guide and a live human guide will work together to guide the show, while interacting with the passengers. Enjoy this unique lively experience with the one-off conversation.

OUGI continues to work hard to bring unprecedented, moving experiences to more people both in Japan and from abroad.
“The Magic Words ‘OSAKA-BEN’ Bus Tour”, the current tour in Osaka, is available until the end of October. We highly recommend you to seize this opportunity to experience this unique tour!

The XR RIDE

• Official website (Tickets from here): https://ose.ougi-japan.com/xrride/
• Dates: Wed 16th July 2025 – Wed 29th October 2025
• Operating schedule: Please check the schedule on the official website
• performance time: Approx. 60 minutes (*Arrival time may vary due to traffic conditions.)
• Meeting place: Umekita Green Place bus parking lot (planned)