“The Folklore of KAGURA” was selected for the results presentation of “New Regional Tourism Discovery Project” by the Japan Tourism Agency

“The Folklore of KAGURA”
Our tour was selected as one of the focused projects at the results presentation of “Regional Tourism New Discovery Project” held by the Japan Tourism Agency. At the presentation on 29th January, OUGI explained our latest results of our tour as the project titled “Discover the origin of ‘WA’ in Usa, by practicing (conduct and program of) kagura and performing the dedication presentation & trekking in ancient trail”. We also participated in the panel discussion about “Tourism content sales strategy” as one of the panelists.
At the event, OUGI Inc. presented our initiatives and results, as one of the 7 “successful examples of tourism contents” and 50 priority support projects, out of 719 selected project operators (in total of primary and secondly public recruitment) of “Regional Tourism New Discovery Project” in 2024 by the Japan Tourism Agency.

In the OUGI’s presentation, with showing the promotion movie, we explained the results of our tour in terms of “Digging deep into Japanese culture for Contents creation”, “Problem solving & New opportunities”, “Next actions & Future prospects”, and “Information Dissemination & Market development.”
Following the presentation, the panel discussion was led by Mr. Takehiro Okamoto from wondertrunk & co.. With two other panelists from other business operators, the panelists had active and insightful discussions about Sales strategy and future initiatives.

It was a great opportunity to widely announce and promote our programme. After the presentation, we received a large number of reactions and enquiries from local governments and business operators. It explains the cultural value of our programme and its potential as tourism assets.
As the next PR plan, we will participate in the world leading travel fair: ITB Berlin 2025 in Germany from 4th to 6th March and Salon Mondial du Tourisme Paris 2025 in France from 13th to 16th March, to increase OUGI’s tour’s awareness in the overseas markets.

The next tour will be in April 2025. Please check the details of the tour plan on our website. We are also happy to arrange your own plan depending upon your requests. We look forward to your contacts.

Please check the details of the result presentation from the link below (written in Japanese).

Announcement of the results presentation for the “New Regional Tourism Discovery Project” by Japan Tourism Agency (in Japanese)
https://www.mlit.go.jp/kankocho/common/topics05_00022.html

The recording of the presentation
https://shinhakken.go.jp/announcement-0117

“The Folklore of KAGURA programme”, experience of inheriting traditional Japanese dance performance

[The tour content introduction & inquiry / application]
https://ougi-japan.com/en/destinations/usa-kyushu/

[Instagram]
https://www.instagram.com/ougi_usakagura/